The best technology managers seem to have the capability to combine tactical information-gathering, insight and intuition to see - and understand - more of the technology landscape. This ability stems in part from a comprehensive knowledge of the ongoing wave of events that influence the technology marketplace - knowledge that comes from knowing which way the commercial winds are blowing. What enabling technologies are the major sector players investing in? What do recent licensing and joint development agreements say about probable future technology developments and product introductions? What are the capital markets silently saying about technology direction and commercialization prospects at the company level? ADR's Commercialization Strategies Practice focuses on analyzing the 'behind-the-scenes' activities - the deals, agreements and strategic moves - that define the commercial marketplace.