The convergence of small-scale electronics and sophisticated biocompatible product designs is giving hope for a better future to millions of diabetes patients worldwide. Continuous glucose monitors that are designed to be implanted and can continually measure glucose levels have the capability to improve glycemic control and patient wellbeing. By integrating the sensing element, electronics, and a power source in a single package, continuous glucose monitors are creating new options for caregivers and their diabetes patients. Continuous glucose monitor sector participants are targeting a segment that will continue to expand due to the aging of the population in most developed countries, new criteria for the diagnosis of diabetes that emphasizes lower glucose thresholds and expansion of technologies into emerging market populations. Marketers of continuous glucose monitors must recognize the importance of end user training and education in gaining user acceptance.  Successful players will be those that realize the value of partnerships and strategic alliances.

Publication: January 2007